Every project is as beautiful as the steps taken to achieve it. You may have a beautiful idea and concept. If you don’t put the right things together, the result won’t match expectations.
Coming to Fashion Marketing, you must know the name of what you are selling even if you will rename. You may be asked at any time by an intending client, and knowing what you are selling is the first key to selling it. How can you buy from a fish seller when you ask her the name or type of fish she’s selling and she replies “fish”. The buyer already knows it’s fish, but needs to know the particular type. Just like buying a car, you what to know the brand, the year it was manufactured and more. We all need and want information, to back up our purchasing power and catch our interest.
As designer, don’t assume your clients don’t know more than you think they know. They may come with names of what they want, how do you prove yourself if you can identify. To many designers, stripes is stripes; and stripes have different names and types. How many types of stripes can you label?
🔝 This is called AWNING STRIPE. – Awning stripes are the widest sized stripes that can be found on shirts. These vertical and even stripes are often wider than ¼ inch, and usually consist of solid colored stripes on white. In shirtmaking, Wider stripes tend to be used mostly for casual shirts.
🔝 BENGAL STRIPES. – are vertical stripes that are narrower than awning stripes but wider than candy stripes (approximately ¼inch in width). Bengal stripes usually consist of solid colored stripes on white too.
🔝 PENCIL STRIPES – also referred to as dress stripes, are often thinner than candy stripes but wider than pinstripes. The width between the stripes varies from shirt to shirt and the stripes are almost always uneven (more white than color).
🔝 CANDY STRIPES– are vertical and even stripes that are wider than pencil stripes but thinner than Bengal stripes. Candy stripes are usually about 1/8inch in width and are characterized by solid, bold stripes on white. The name derives from the stripe pattern found on stick candy.
PIN STRIPES – Pin stripes are thin, vertical stripes that are narrower than pencil stripes. Pin stripes are usually one to two yarns thick and are sometimes broken. The widths between the stripes vary but are always wider apart than hairline stripes.
HAIRLINE SRIPES – Hairline stripes are thin stripes that are about the width of a hair. Hairline stripes are spaced very close together which gives shirts a textured solid effect. makeing this a flexible pattern for shirts.
BAR CODE STRIPES. – The bar code stripe pattern consists of different sized stripes that are closely spaced together. This pattern resembles the lines on a bar code-giving it the name. Bar code stripes usually consist of 2 colors or varied tones of one color.
SHADOW STRIPES. – Shadow stripes consist of vertical stripes with another stripe directly adjacent to it or bordering it- creating a shadow effect. Shadow stripes generally vary in width and usually consist of two or three different colors.
Striped Fabrics can be very interesting to work with if you can plan it well and mix it well.
This is a small guide to aid you naming your label or collection.
IBADANCITY FASHION COLLEGE. The leading fashion school in Ibadan, Oyo state. Nigeria.
For more enquiries, call 234 (0)8081067070. 234 (0)8099012555
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