As a fashion business owner, I can boldly say there is no “one way suits all”, but one thing I am sure of is, there are clues that will always remain evergreen helpful and these are the tips i am sharing with you in this post.
1. HAVE A GOAL
Goals are like the plan builders follow to build. If there is no set plan, you won’t know where you are at each stage of your business. Goals are not meant to scare you or make you feel you are not where you should be. Instead they should be the pointers as you grow daily on the steps to take
Don’t just have goals like “I want to be successful, I want to be the best”. These are vague goals. Be specific. How successful? What is your dream office like? What is your dream lifestyle? ….. have defined goals. If you’ve ever heard about SMART GOALS,the first S stands for SPECIFIC.
2. YOU DONT HAVE TO TAKE UP EVERY JOB THAT COMES YOUR WAY
You may not understand this as a starter, but trust me, not all jobs are yours. If you cannot handle it, don’t take it. Your reputation is at stake if you don’t get things right.
Learn to say no wisely and smartly. Some offers may be tempting, if it is not easy to fix into your schedule, let it go. Money can be a bait, think about your brand and reputation always. Also, think about Yourself. We often forget to consider ourselves in the midst of making money, don’t fall for this. The aftermath is not always good.
3. DONT WORK FOR FREE / GIVEAWAYS
People like freebies, don’t encourage them. If they like you, they should encourage you by paying and supporting your small business . You will hear statements like “Can you make an outfit for me so I can test your skills”.
Don’t make freebies a foundation of your business. People support small businesses by patronising them, encourage this to avoid getting your friends and family rely on you for freebies. Except you have decided to make your business an NGO.
4. USE SOCIAL MEDIA TO YOUR ADVANTAGE
I hear people say “I don’t like social media, I am not social media savvy” This is not the time and age for this kind of thought. The first place some potential clients will check are your social media handles. Don’t leave it dry.
Post, Post, Post. Build it step by step. Work on your social media presence. Don’t force it, it is a gradual step. And you do not have to Post everyday, do it as it suits your schedule, the most important thing is, don’t leave your social media pages dry.
5. LOOK AROUND AND LEARN
Follow those who know the way, not just those you think are on the way. There is a difference between someone walking and someone walking with focus.
In your chosen industry, look around and learn from the successful people around you. There is no reason to stop learning and developing yourself. Every knowledge is a plus. Learn from their posts, success stories etc. You don’t have to have their physical presence before you can learn, there are ways to understudy and learn from afar.
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