Let me start by asking how is your business going. For those planning to start, what are the steps you have taken?
How far have you gone with your business plan? Your growth plans? And startup plans? Note I have an economy coming up that will help you get this done in simple ways, as simple as ABC. I’ve penned down how I started and I am sharing it all with you in the books. Watch out.
Today, we’re talking about choosing a name for the business. For existing business owners, you may want to take a second look at your business name.
Does it need adjustment? Is it just okay the way it is for now? Don’t put yourself under unnecessary pressure if you are not yet sure. Take your time.
It’s a common thing to see business owners combine their names into acronyms to make a business name, or put the names in the family together to form another name. This is a good idea as long as it sounds good and not too long, difficult to spell and pronounce.
The name you will choose for your business is the name you want to be called. Don’t rush to select.
Consider how far you want the business to go. What is the vision? The end goal.
Your business name is unique, and your clients must be happy to relate with it.
If you choose a name that doesn’t relate to your business, people may get a wrong interpretation of what you represent.
Search for keywords in your industry. And work around it. I’ve seen people use beauty lingo in the fashion industry. It may sound okay, but the first impression customers get may mislead.
Let’s take an example
These 2 names belong to a fashion house. To the best of my knowledge, the first name sounds like a makeup business or a hair/ beauty business.
The second name is simple and general, could fit anything. This is an idea of how your name can mislead your audience.
Don’t choose names because you heard someone using it. Sometimes in the spirit of competition, I’ve seen business owners coin name close to what another person is using. It could be out of admiration. If you find yourself on this seat, try to be unique. It’s part of what you want to do.
Copying makes you lazy intellectually, if you don’t task your creativity, it won’t task itself. Carve out a niche for yourself with your business name.
For global brands, products or services- consider your foreign clients too. Simplicity does it.
Your business name will keep being on people’s lips. Don’t take it with fingertips.
Another issue is religion – for those who get over religious with business names. Its okay, it is a personal choice. But ask yourself, is your service, product or brand for some kind of religion only?
If not, you are already creating a demarcation which will affect the business growth.
Take a short time and review your business name.
Search for industry keywords.
Search for keywords in other languages, some languages have beautiful interpretations that are so easy to pronounce, spell and they sure sound exquisite.
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Ibadancity Fashion College is behind IBEDC office capital building ring road ibadan. Oyo state, Nigeria.
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